

Why attend a World Congress of Cardiology?
Active participation by industry in the WCC 2012 is an opportunity not to be missed due to the size, potential and importance of the growing Middle Eastern market to the world economy. The WCC provide a unique platform for reaching broad scientific audiences and expanding into growing and increasingly important new markets such as the Middle East.
| WCC Strategy | » | Industry Opportunities |
| To share science with low- and middle income countries | » | Open new markets and networking opportunities through the participation of countries with rising economies such as Middle East, China, Brazil, Russia, India, South Africa |
| To reach more healthcare providers by integrating the world congress with national and regional congresses | » | Reach larger prescribing audiences |
| To include an additional focus on intervention, prevention, diagnosis and treatment | » | Present medication and devices that offer early diagnosis and treatment |
| To integrate physicians, patients, policy makers and the public | » | Creative symposia |
| To take a multi-stakeholder approach | » | Reach cardiologists, internists, diabetologists, obesity experts, neurologists, etc. |
| To raise awareness about cardiovascular disease and to inspire action | » | Broad reach of both scientific and lay media; to capitalize on rising awareness through pertinent promotions, educational activities, learning structures and visibility |
Why Dubai?
No one can doubt the burden of cardiovascular disease (CVD) with proven statistics of more than 17 million people dying each year and a staggering 82% of lives claimed in low- and middle-income countries. We all know that CVD is the number one killer worldwide and in the UAE itself it is responsible for 29% of all annual deaths.
It is the first time in its 62-year history that the WCC has been held in the Gulf region. Dubai, situated as the gateway to the Middle East in the heart of the Gulf, has the infrastructure, the air links and, above all, the need and desire to bring together the world and regional experts on heart health, CVD and stroke.
By choosing easily accessible Dubai as the destination for the WCC 2012, the World Heart Federation has taken a significant step toward fulfilling its mission in leading the fight against heart disease and stoke for many low-and middle income regions and countries within easy reach – including Africa, the Middle East, South-East Asia and India.
Why hold an industry satellite activity and /or educational workshop at WCC 2012?
Companies are invited to organize satellite activities as part of the WWCC 2012. These allow companies to attract interested, qualified delegates and update them first-hand on the science that underpins your campaigns and products. It is one of the most educational formats for open, frank and interactive learning and debate between the medical profession on the topics most relevant to your corporate goals. The time slots are specifically allocated to be independent of the main scientific programme, maximizing the numbers of delegates that can attend your industry satellite activity.
Why exhibit at WCC 2012?
If you have products or services for the heart-health medical community that fall within the following categories or similar, then we have the right platform to assist you with meeting your goals:
Associations; Education; Food service, Nutrition and lifestyle; Imaging; Information technology; Hospital/Institution; Medical devices and equipment; Pharmaceuticals; Publishing and Research
For Exhibition space, industry satellite activities and sponsorship opportunities
Click here to download our brochure
Click here to download the order forms
Click here to download the on-site advertising opportunities
Click here to access the industry-sponsored media activities
Please click here to download the latest exhibition floor plan
Please click here to access the WCC 2012 Services Manual
The Industry site visit took place on 24 March 2011 in Dubai.
Click here to see the presentation
Alan Cole
Corporate Relations Manager
Congress Division
alan.cole(at)worldheart.org
+41 22 807 03 28
or
Please click here to see how the WCC 2012 congress venue is used
Recommended date for booking hotel accommodation
2 March 2012
Regular online registration deadline
10 April 2012
Click here to see who supported WCC 2010