The campaign

Go Red for Women is an alarm call to every woman in the world to take care of her heart health.

The campaign
Go Red for Women is an international awareness campaign dedicated to the prevention, diagnosis and control of cardiovascular disease (CVD) in women. The American Heart Association created the Go Red for Women campaign in 2004 to empower women with the knowledge and tools to take charge of their heart health. The World Heart Federation, together with its members, has taken the campaign global to build attention on the fact that heart disease and stroke is their number one killer.
The symbol of the campaign is a red dress: the dress as a universal women’s image and red as the colour of health, life and vibrancy but also of warning.
In short, it is not a red dress –it’s a red alert!

The objectives
The campaign aims to encourage women to take care of their hearts, increase attention of medical professionals on CVD in women and prompt governments and policy-makers to bring this topic high on their health agenda.

The activities
More than 40 countries are now running a Go Red for Women national campaign, raising awareness and funds to fight heart disease and stroke through the organization of fashion shows, heart health checks, sports events, or by running information campaigns and lobbying their governments.
Find out what our members are doing.