Go Red for Women campaigns in Africa

Kenya: Kenyan-Heart National Foundation

The Kenyan-Heart National Foundation launched a  national Go Red for Women campaign in 2011 and organized a first event on 29 July 2011. The strategy as well as the key aspects of the campaign were presented to the audience, who could test their level of risk and find detailed information on healthy food, physical activity or fitness within the exhibition that was sat up for the occasion.

Find out more on: www.kenyanheart.or.ke/GoRed 

Libya: Libyan Cardiac Society

The Libyan Cardiac Society just started a Go Red for Women campaign in 2011.

They are disseminating information on women and heart disease among healthcare professionals and government bodies as well as in the media.

Nigeria: Nigerian Heart Foundation

The Nigerian Heart Foundation launched its Go Red for Women campaign in 2010 to raise awareness on women and heart disease.

Their Go Red for Women activities include:

• Fashion show
• Concert
• Screenings
• "Heart walk"
• Dinner with celebrities
• Press conference
• Distribution of material (T Shirts, leaflets, viral email etc.)

Find out more on: www.nigerianheart.org

South Africa: South Africa Heart and Stroke Foundation

The Go Red for Women programme of the South Africa Heart and Stroke Foundation organizes various activities to raise awareness and promote heart health among women. In 2011 and in association with the Business Women’s Association (BWA) and Virgin Life Care, the South Africa Heart and Stroke Foundation launches its first wellness programme, My Red Dress Quest!

My Red Dress Quest is a 4 month health challenge which aims to engage BWA members on heart health matters for them to take heed of their individual cardiovascular risk profile and encourage them to make simple, manageable changes to their lifestyle.
A My Red Dress Quest survey was completed by a pool of BWA members and 8 women were selected from this pool. During 4 months, they received health coaching, regular health testing, expert nutritional advice and participated in a number of prize winning challenges to motivate and assist them in reaching their individual health goals.
At the end of the journey, one woman was named Go Red for Women’s Heart Health Achiever for 2011 and all participants were acknowledged as Champions of Change at a Gala Dinner on the 27th of August 2011.

Visit www.goredforwomen.co.za for more information on Go Red for Women and My Red Dress Quest