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Go Red for Women campaigns in the Americas

Argentina: Argentine Heart Foundation & Argentine Society of Cardiology

The Argentine Heart Foundation, together with the Society of Cardiology, is running many activities in public areas, shopping centers and hospitals to disseminate the main message of their "Corazòn y Mujer" campaign: "Heart disease is the first disease and cause of death for women, but you can change it".

Go Red for Women activities in Argentina include:

  • Conferences (in schools, shopping centres & hospitals)
  • Interviews on TV
  • Publications in newspapers & magazines
  • Website
  • Awareness survey

Find out more on www.fundacioncardiologica.org/mujer.htm 

Brazil: Rio Grande do Sul Cardiology Society

The Heart disease in women department of the Rio Grande do Sul Cardiology Society started its official Go Red for Women campaign in 2011. After several years of raising awareness on women and CVD during meetings and conferences and with the creation of a Heart disease in women department, the Society is developing its "A mulher no vermelho" campaign to disseminate an important message: "Women die from CVD more than from cancer, we must change this reality".

Activities in Rio Grande do Sul include:

  • Organization of a symposium on Cardiology for women (I Simpósio de Cardiologia da Mulher do DCM da SOCERGS, 6 August 2011). During this symposium, red dresses were put on display in a mall.
  • Awareness survey
  • Conferences and meetings on healthy lifestyles
  • Newsletters, articles and interviews in the media
  • Information on website

Find out more on the women section of SOCERGS website 

Chile: Chilean Society of Cardiology

The Chilean Society of Cardiology and its campaign "Mujeres en rojo" are raising awareness in communities and in scientific meetings on the fact that "Cardiovascular disease is the main killer of women in Chile".

Their Go Red for Women activities include:

  • Screenings (cholesterol level) and advice on CVD risk factors
  • Conferences for healthcare professionals
  • Advertising in the media
  • Awareness survey - view the press release on the 2010 results here

Find out more on www.sochicar.cl and www.fundacionsaludycorazon.cl 

Colombia: Colombian Society of Cardiology & Colombian Heart Foundation

The Colombian Society of Cardiology and the Colombian Heart Foundation are raising awareness on the burden of cardiovascular disease in women by conducting awareness surveys, compiling data on CVD in women and advertising the results of their research. In September 2011, a "Women's hearts race" took place in Bogota.

Find out more on www.scc.org.co and www.corazonesresponsables.org

Dominican Republic:  Centro de Obesidad y Enfermedades Cardiovasculares y la Fundación Dominicana de Obesidad y Prevención Cardiovascular, with the support of the Dominican Society of Cardiology 

The "De Rojo por la mujer" campaign in Dominican Republic is running many activities to educate women and empower them with the knowledge and the tools to prevent cardiovascular disease.

Go Red for Women activities in Dominican Republic include:

  • Walks ("Caminata del corazòn")
  • Conferences
  • Celebration of Wear Red Day
  • Screening
  • Website and presence on TV and radio (more than 100 appearances since 2009)
  • Distribution of posters and flyers

Find out more on www.derojoporlamujer.org  

Ecuador: Ecuadorian Society of Cardiology

Together with the International University of Ecuador, the Ecuadorian Society of Cardiology is organizing conferences, presentations and distributes material to raise awareness on women and cardiovascular disease.

Guatemala: Guatemalan Association of Cardiology

The Guatemalan Association of Cardiology is spreading the message that "cardiovascular risks are very high for women" among healthcare professionals. They disseminate this information at conferences and on their website. In 2009, they organized a national "Go Red for Women" congress, focusing on women and CVD with a walk in the city. For their 2011 National Congress of Cardiology, they had a "Wear red day" - see the pictures on their Facebook page.

Find out more on www.agcardio.org 

Jamaica: The Heart Foundation of Jamaica

The Heart Foundation of Jamaica and its Go Red for Women campaign are raising awareness in communities and in the media to help women understand their risks for heart disease.

Their Go Red for Women activities include:

  • Distribution of material: pins, "Go Red cards", etc.
  • A "Go Red Day" where people are encouraged to wear red
  • Health checks
  • Advertising in the media

Find out more on www.heartfoundation.org.jm 

United States: American Heart Association

The American Heart Association, who created the Go Red for Women campaign in 2004, has developed a great network of more than one million women supporting their cause. They have built a strong presence in both the media and the general population, with coverage in many TV shows, a “City Go Red” programme, celebrity spokespersons, support to the research on women and cardiovascular disease, etc.
Through the Go Red BetterU programme, the American Heart Association is offering a coaching tool with a 12-week online nutrition and fitness program providing step-by-step guidance.

Find out more on www.goredforwomen.org

View AHA latest Go Red for Women video Just a Little Heart Attack