Slogan and key image
The slogan
The campaign slogan was the central message or idea that was communicated in all promotional and media activities. The slogan for WHD 2010 was: “I Work with Heart”. Building on the previous year’s slogan “Work with Heart”, we wanted to provide a more personal angle for employees to encourage and motivate themselves and others to take the first step toward heart health.
Last year we wanted to challenge people to think about what drives them to perform at work and emotionalise the campaign. By tapping into this personal passion, we aimed to motivate people to stay healthy so they can do what they love for longer.
- World Heart Federation © Jason Joyce
The key image
In 2009 the key image included a heart shape that was made from different types of footwear that people wear to work, including high-heels, loafers, gumboots, work boots, sandals and clogs. This was designed to represent that one of the few things that everyone has in common – irrespective of their country or working environment – is that each individual can take steps to be more heart healthy.
In 2010, the image was updated to reflect the personal responsibility for heart health, by including an ‘I’ to form ‘I’ Work with Heart. In addition, a stamp was added to signify the 10-year milestone of World Heart Day and the achievements made in heart health to date.
You will notice that the logo, on the right bottom, turns over to the next page where the 10-year stamp is placed. This is aimed to highlight the next chapter in the progress towards heart health.
Copyrights and permissions
The World Heart Day 2010 key image is available for use under specific conditions: 1) it cannot be associated to companies/institutions with activities and products/services that could have a negative impact on the individual and/or public health such as tobacco companies, alcohol distilleries or companies involved in the weapons industry; 2) it cannot be used in connection with the sale of products; 3) it can only be used in association with workplace wellness initiatives; 4) it can only be published with the following copyright within the image or next to it: World Heart Federation © Jason Joyce
About the photographer: Jason Joyce is an award winning photographer with over eight years experience. His references include: GQ, Interview, Esquire, Harpers Bazaar, Glamour, Q Magazine and MTV. He has become famous with his portraits of music stars such as Nick Cave, Elton John and Bono. RW Media has just taken Jason on as a director, a new challenge and the chance to push his ideas into moving images. He is also the co-founder and co-owner of bi-annual magazine 125. http://www.jasonjoyce.com.
