Key Visual 2009

This year the campaign slogan and image were chosen further to the results of a cross-regional survey amongst some of World Heart Federation members. Using a scorecard, the members assessed whether the visual fulfilled the criteria of being “attractive”, “eye catching”, “culturally sensitive” (taking religious, geographical and demographic specifics into consideration), “understandable” (even for those who cannot read, adaptable to our local needs, particularly with regards to the different workplaces in each country), “appropriate to the workplace wellness theme” and whether it “captures the World Heart Day brand”.  The final visual image is the one that was favoured by the majority of respondents.

What does the key visual show? One of the few things that everyone has in common – irrespective of their country or working environment – is that each individual can take steps to be more heart healthy.  A heart shape was made from the different types of footwear (or bare feet) that people wear to work, including high-heels, loafers, gumboots, work boots, sandals and clogs. In order to address cultural, religious, geographic and demographic differences, there are two versions available, a “bare skin” one and the other where the legs are covered to the ankles.  The heart shape is important as it has become the symbol for World Heart Day over the last eight years and is an attractive shape for people irrespective of their origin.