Austria

Austrian Heart Foundation

The Austrian Heart Foundation celebrated World Heart Day through a partnership with Anker Brot bakeries. Anker Brot produced a special low-sodium bread with the Austrian Heart Foundation's endorsement and logo.  This bread was sold in bakeries throughout the country. Leaflets containing information about World Heart Day and tips on healthy lifestyles also were distributed in bakeries.

In addition to this unique campaign, the Austrian Heart Foundation sent out a press release to all national daily and weekly newspapers.

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