Promoting heart health and fighting against CVD
at the Women's Euro 2017
Home > Partnering with UEFA > UEFA A Healthy Heart Your Goal
UEFA, the World Heart Federation, the Dutch Heart Foundation and the Royal Netherlands Football Association (KNVB) came together at the UEFA Women’s Euro 2017 to promote heart health and fight against cardiovascular disease, the number one killer in the world.
Our programme theme is ‘A healthy heart your goal‘, focusing on encouraging children, women and all fans to lead an active, healthy lifestyle and take up sports such as football to help keep their heart healthy.
On the occasion of the UEFA women’s EURO, we encouraged women, kids and all the football fans to embrace a healthy, active lifestyle – because we know it makes a difference to our hearts and our health.
You can do something now to keep your and your friends’ and loved ones’ hearts healthy!
Visit the #MatchFitWoman challenge page
We hosted a 28 day fitness challenge starting on 19th June to encourage women to be more active. The challenge is over, but you can still access all the inspirational “challenge of the day” and tips on the challenge Facebook page
Download the Active Match app
Fans and staff traveling to UEFA Women’s EURO 2017 fixtures in the Netherlands were encouraged to walk and cycle to host stadia in a bid to boost heart health, burn calories and protect the environment. This free mobile app developed by the Healthy Stadia Network provides users with directions and mapping to host venues plus information on where bicycle locking facilities are located at each stadium. The tournament is over, but you can still download the app and get inspired to walk or cycle when attending sport events!
Download the app:
Tell all your friends and contacts
Post a message on your social network and encourage your friends to take steps to protect their heart (see sample social media messages below).
Access the #MatchFitWoman challenge terms and conditions here
Submit your pictures and videos to celebrate your #MatchFitWoman achievements and favorite activities!
Discover the #MatchFitWoman challenge – get active 30 minutes a day, 5 days a week http://bit.ly/2s9gcCI
Care for your heart? Love football? Get your heart pumping with the #MatchFitWoman challenge bit.ly/2qW7mGs
We can all be #MatchFitWoman ! Our goal: be active 30 mins a day. For daily tips: bit.ly/2snWxRE
31% of women we surveyed said they are too embarrassed to exercise, 42% are too busy and 36% find it too expensive. But 74% would like to be more active! What is holding you back?
Your #MatchFitWoman Challenge of the Day: never stay seated for longer than one hour – move regularly, even if it’s just to go get a glass of water!
You can find more pictures and resources to share with your messages in the section below
Click to access more #MatchFitWoman sample messages
Access all the “challenge of the day”: goo.gl/6SnTju
Coming soon: images from the competition
The #MatchFitWoman video
The campaign key image
The Active Match app
The #MatchFitWoman challenge key image
The #MatchFitWoman infographic
The movie introducing the key image
More images from the campaign
Physical inactivity is a leading risk factor for cardiovascular disease causing 3.2 million deaths globally.
More than half of women living in Europe have insufficient levels of physical activity, which is defined by the World Health Organization as being less than five times 30 minutes of moderate activity per week or less than three times 20 minutes of vigorous activity per week. The majority of European children are also insufficiently active as they don’t reach the recommended amount of 60 minutes of physical activity each day.
Being physically active, by playing sports such as football, can help reduce risk for heart disease and stroke and provide many further health benefits.
Learn more about the importance of:
The Women’s EURO 2017 featured ‘A healthy heart your goal’ activities organized at both the national and European levels, with the objective of encouraging women, kids and all the football fans to embrace a healthy, active lifestyle.
The programme included: activities in local schools and in fan zones; the #MatchFitWoman online fitness challenge; campaigns and activities during the competition; healthy assessments of stadia; an app to encourage fans to walk or bike to stadia for the Euro (download on Google Play or App Store); movies, PR activities and much more.
View healthy tips on the #MatchFitWoman challenge facebook page
Learn more about the Speel Je Fit/Play Fitter activities in the Netherlands and view the short movies presenting exercises (in Dutch)
Protect your heart and the heart of your loved ones. Learn more about how you can get involved in the campaign by clicking above.
2 August 2017: UEFA Women’s EURO fans get active to make a healthy heart their goal
Download the full press release
14 June 2017: Women across Europe unaware of heart health risk
Speel Je Fit launch
6 June 2017: Dutch Heart Foundation and KNVB to get children to exercise more
Download the full press release (in English)
Active travel app launch
30 June 2017: Fans get moving at UEFA Women’s EURO 2017 with the Active Match App
Download the press release in English in Dutch
Articles on UEFA website
New active app at Women’s EURO
Healthy hearts the goal at Women’s EURO
Contact: World Heart Federation team at Barley communications
Catherine Jordan Jones
+44 (0) 7917 664648
+44 (0) 7949 607029
The UEFA European Women’s Championship is the most prestigious national team competition for women in Europe. It’s played every four years, over two seasons, alternating with the European qualifying competition for the FIFA Women’s World Cup.
The current competition format includes a preliminary round of mini-tournaments, followed by a qualifying group stage of home-and-away matches. The seven group winners and the best runner-up progress to the final tournament. The other six runners-up go into the play-offs to qualify for the remaining three places, bringing the total number of finalists to twelve. The final tournament sees three groups of four teams, the top two from each group and the two best third-placed teams going into the quarter-finals, from where the competition is a straight knockout.
The 2017 competition brings 16 teams together across seven venues and took place from 16 July to 6 August 2017 in the Netherlands. It was won by the host country, the Netherlands.
A Healthy Heart Your Goal: Join the #MatchFitWoman challenge ahead of the UEFA Women’s EURO 2017
Make a healthy heart your goal campaign video - 2013
Videos and Webinars
Children in the City campaign promotes physical activity for children in Romania
A healthy heart your goal
Infographic on physical activity