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UEFA A Healthy Heart Your Goal

Promoting heart health and fighting against CVD
at the Women's Euro 2017

Home > About our Programmes > Partnering with UEFA > UEFA A Healthy Heart Your Goal

A Healthy Heart Your Goal

UEFA, the World Heart Federation, the Dutch Heart Foundation and the Royal Netherlands Football Association (KNVB) came together at the UEFA Women’s Euro 2017 to promote heart health and fight against cardiovascular disease, the number one killer in the world.

Our programme theme is ‘A healthy heart your goal‘, focusing on encouraging children, women and all fans to lead an active, healthy lifestyle and take up sports such as football to help keep their heart healthy.


Are you match fit?
View the #MatchFitWoman video

View the campaign pictures

Discover more

Get involved and access tips

On the occasion of the UEFA women’s EURO, we encouraged women, kids and all the football fans to embrace a healthy, active lifestyle – because we know it makes a difference to our hearts and our health.

You can do something now to keep your and your friends’ and loved ones’ hearts healthy!

Visit the #MatchFitWoman challenge page
We hosted a 28 day fitness challenge starting on 19th June to encourage women to be more active. The challenge is over, but you can still access all the inspirational “challenge of the day” and tips on the challenge Facebook page

Download the Active Match app
Fans and staff traveling to UEFA Women’s EURO 2017 fixtures in the Netherlands were encouraged to walk and cycle to host stadia in a bid to boost heart health, burn calories and protect the environment. This free mobile app developed by the Healthy Stadia Network provides users with directions and mapping to host venues plus information on where bicycle locking facilities are located at each stadium. The tournament is over, but you can still download the app and get inspired to walk or cycle when attending sport events!

Download the app:

Tell all your friends and contacts
Post a message on your social network and encourage your friends to take steps to protect their heart (see sample social media messages below).

Access the #MatchFitWoman challenge terms and conditions here

Sample social media messages

Submit your pictures and videos to celebrate your #MatchFitWoman achievements and favorite activities!

Discover the #MatchFitWoman challenge – get active 30 minutes a day, 5 days a week

Care for your heart? Love football? Get your heart pumping with the #MatchFitWoman challenge

We can all be #MatchFitWoman ! Our goal: be active 30 mins a day. For daily tips:

31% of women we surveyed said they are too embarrassed to exercise, 42% are too busy and 36% find it too expensive. But 74% would like to be more active! What is holding you back?

Your #MatchFitWoman Challenge of the Day: never stay seated for longer than one hour – move regularly, even if it’s just to go get a glass of water!

You can find  more pictures and resources to share with your messages in the section below

Click to access more #MatchFitWoman sample messages

Access all the “challenge of the day”:  


Download the campaign materials

Physical inactivity and CVD

Physical inactivity is a leading risk factor for cardiovascular disease causing 3.2 million deaths globally.

More than half of women living in Europe have insufficient levels of physical activity, which is defined by the World Health Organization as being less than five times 30 minutes of moderate activity per week or less than three times 20 minutes of vigorous activity per week. The majority of European children are also insufficiently active as they don’t reach the recommended amount of 60 minutes of physical activity each day.

Being physically active, by playing sports such as football, can help reduce risk for heart disease and stroke and provide many further health benefits.

Learn more about the importance of:

Campaign activities

The Women’s EURO 2017 featured ‘A healthy heart your goal’ activities organized at both the national and European levels, with the objective of encouraging women, kids and all the football fans to embrace a healthy, active lifestyle.

The programme included: activities in local schools and in fan zones; the #MatchFitWoman online fitness challenge; campaigns and activities during the competition; healthy assessments of stadia; an app to encourage fans to walk or bike to stadia for the Euro (download on Google Play or App Store); movies, PR activities and much more.

View healthy tips on the #MatchFitWoman challenge facebook page

Learn more about the Speel Je Fit/Play Fitter activities in the Netherlands and view the short movies presenting exercises (in Dutch)

Protect your heart and the heart of your loved ones. Learn more about how you can get involved in the campaign by clicking above.


Press releases and articles

2 August 2017: UEFA Women’s EURO fans get active to make a healthy heart their goal

Download the full press release


14 June 2017: Women across Europe unaware of heart health risk


Speel Je Fit launch

6 June 2017: Dutch Heart Foundation and KNVB to get children to exercise more

Download the full press release (in English)


Active travel app launch

30 June 2017: Fans get moving at UEFA Women’s EURO 2017 with the Active Match App

Download the press release in English in Dutch


Articles on UEFA website

New active app at Women’s EURO

Healthy hearts the goal at Women’s EURO


Contact: World Heart Federation team at Barley communications

Catherine Jordan Jones
+44 (0) 7917 664648
Sam Williams
+44 (0) 7949 607029 

About UEFA Women’s Euro 2017

The UEFA European Women’s Championship is the most prestigious national team competition for women in Europe. It’s played every four years, over two seasons, alternating with the European qualifying competition for the FIFA Women’s World Cup.

The current competition format includes a preliminary round of mini-tournaments, followed by a qualifying group stage of home-and-away matches. The seven group winners and the best runner-up progress to the final tournament. The other six runners-up go into the play-offs to qualify for the remaining three places, bringing the total number of finalists to twelve. The final tournament sees three groups of four teams, the top two from each group and the two best third-placed teams going into the quarter-finals, from where the competition is a straight knockout.

The 2017 competition brings 16 teams together across seven venues and took place from 16 July to 6 August 2017 in the Netherlands. It was won by the host country, the Netherlands.

Learn more about the UEFA Women's EURO 2017

Visit the website

10 Jun 2017

A healthy heart your goal

19 May 2017

Infographic on physical activity

20 Jun 2017

#MatchFitWoman Infographic