UEFA A Healthy Heart Your Goal

Promoting heart health and fighting against CVD
at the Women's Euro 2017

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Join the #MatchFitWoman challenge

UEFA, the World Heart Federation, the Dutch Heart Foundation and the Royal Netherlands Football Association (KNVB) are coming together at the UEFA Women’s Euro 2017 to promote heart health and fight against cardiovascular disease, the number one killer in the world.

Our programme theme is ‘A healthy heart your goal‘, focusing on encouraging children, women and all fans to lead an active, healthy lifestyle and take up sports such as football to help keep their heart healthy.

Are you match fit?
View the new #MatchFitWoman video

Be part of #MatchFitWoman and get active for your heart

Join the challenge

Get involved and join the challenge

On the occasion of the UEFA women’s EURO, we’re encouraging women, kids and all the football fans to embrace a healthy, active lifestyle – because we know it makes a difference to our hearts and our health.

You can do something now to keep your and your friends’ and loved ones’ hearts healthy!

Join the #MatchFitWoman challenge!
We are launching a 28 day fitness challenge on 19th June with the opportunity to win fantastic Women’s EURO 2017 prizes. Register on the challenge Facebook page

Tell all your friends and contacts
Post a message on your social network and encourage your friends to take steps to protect their heart and join the #MatchFitWoman Challenge (see sample social media messages below).

Access the #MatchFitWoman challenge terms and conditions here

Sample social media messages

Join me on the #MatchFitWoman challenge – get active 30 minutes a day, 5 days a week until #WEURO2017 on 16th July! http://bit.ly/2s9gcCI

Join our Thunderclap to spread the word about #MatchFitWoman and help fight heart disease and stroke thndr.me/b7296I

Care for your heart? Love football? Get your heart pumping – join the #MatchFitWoman challenge bit.ly/2qW7mGs

Cardiovascular disease is the nb1 killer of women. BUT you can care for you heart. Join the #MatchFitWoman challenge bit.ly/2qW7mGs

New research: 3/4 of European women are not active enough. Join #MatchFitWoman challenge to help reverse the trend bit.ly/2s9gcCI

Image, time, guilt and work among reasons for not being more active. Let’s get #MatchFitWoman http://bit.ly/2sVo11L

The #MatchFitWoman challenge is starting! Let’s set the goal of being active 30 min a day to @UEFAWomensEURO bit.ly/2qW7mGs

Are you not doing any phyiscal activity, like 1 in 10 women? Just start small – we will be with you every step of the way!#MatchFitWoman

You can find below links to more pictures and resources to share with your messages

Physical inactivity and CVD

Physical inactivity is a leading risk factor for cardiovascular disease causing 3.2 million deaths globally.

More than half of women living in Europe have insufficient levels of physical activity, which is defined by the World Health Organization as being less than five times 30 minutes of moderate activity per week or less than three times 20 minutes of vigorous activity per week. The majority of European children are also insufficiently active as they don’t reach the recommended amount of 60 minutes of physical activity each day.

Being physically active, by playing sports such as football, can help reduce risk for heart disease and stroke and provide many further health benefits.

Learn more about the importance of:

Campaign activities

The Women’s EURO 2017 will feature ‘A healthy heart your goal’ activities organized at both the national and European levels, with the objective of encouraging women, kids and all the football fans to embrace a healthy, active lifestyle.

The programme includes: activities in local schools and in fan zones; the #MatchFitWoman online fitness challenge; campaigns and activities during the competition; healthy assessments of stadia; an app to encourage fans to walk or bike to stadia for the Euro; movies, PR activities and much more.

Join the #MatchFitWoman challenge

Learn more about the Speel Je Fit/Play Fitter activities planned in the Netherlands and view the short movies presenting exercised (in Dutch)

Protect your heart and the heart of your loved ones. Learn more about how you can get involved in the campaign by clicking above.


Press releases

14 June 2017: Women across Europe unaware of heart health risk


Speel Je Fit launch

6 June 2017: Dutch Heart Foundation and KNVB to get children to exercise more

Download the full press release (in English)


Contact: World Heart Federation team at Barley communications

Catherine Jordan Jones
+44 (0) 7917 664648
Sam Williams
+44 (0) 7949 607029

About UEFA Women’s Euro 2017

The UEFA European Women’s Championship is the most prestigious national team competition for women in Europe. It’s played every four years, over two seasons, alternating with the European qualifying competition for the FIFA Women’s World Cup.

The current competition format includes a preliminary round of mini-tournaments, followed by a qualifying group stage of home-and-away matches. The seven group winners and the best runner-up progress to the final tournament. The other six runners-up go into the play-offs to qualify for the remaining three places, bringing the total number of finalists to twelve. The final tournament sees three groups of four teams, the top two from each group and the two best third-placed teams going into the quarter-finals, from where the competition is a straight knockout.

The 2017 competition brings 16 teams together across seven venues and will take place from 16 July to 6 August 2017 in the Netherlands.

Learn more about the UEFA Women's EURO 2017

Visit the website

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