A healthy heart your goal

UEFA, the World Heart Federation, the Dutch Heart Foundation and the Royal Netherlands Football Association (KNVB) are coming together at the UEFA Women’s Euro 2017 to promote heart health and fight against cardiovascular disease, the number one killer in the world.

Our programme theme is ‘A healthy heart your goal’, focusing on encouraging children, women and all fans to lead an active, healthy lifestyle and take up sports such as football to help keep their heart healthy

 

A healthy heart your goal

Get involved & join the challenge

On the occasion of the UEFA women’s EURO, we’re encouraging women, kids and all the football fans to embrace a healthy, active lifestyle – because we know it makes a difference to our hearts and our health.

You can do something now to keep your and your friends’ and loved ones’ hearts healthy!

Register to our Healthy Heart challenge!
We are launching a 28 day fitness challenge in June with the opportunity to win fantastic Women’s EURO 2017 prizes. Register on the challenge Facebook page

Tell all your friends and contacts
Post a message on your social network and encourage your friends to take steps to protect their heart and join the Healthy Heart Challenge

Sample social media messages

Good heart health benefits families, communities and economies.  Learn about healthy heart choices #healthyWEURO http://ow.ly/cGQZ305VNOY

A healthy heart means a longer, happier life! Share your tips for staying active and healthy #WEURO2017 

We’re supporting the @worldheartfed and @UEFAWomensEURO for a heart healthy life #healthyWEURO [attach healthy heart selfie]

Physical inactivity is accountable for 3.2million deaths globally. Protect your #heart: be active and play sports! http://ow.ly/Nhb2305VZQw

#Football is great exercise and can be a fun way to improve your heart health! What is your health tip? #healthyWEURO

Most people in Europe don’t exercise enough. Do you? Learn more and be active http://ow.ly/Nhb2305VZQw

 

Download the campaign materials

The campaign poster

The movie introducing the key image

 

Physical inactivity and cardiovascular disease

Physical inactivity is a leading risk factor for cardiovascular disease causing 3.2 million deaths globally.

More than half of women living in Europe have insufficient levels of physical activity, which is defined by the World Health Organization as being less than five times 30 minutes of moderate activity per week or less than three times 20 minutes of vigorous activity per week. The majority of European children are also insufficiently active as they don’t reach the recommended amount of 60 minutes of physical activity each day.

Being physically active, by playing sports such as football, can help reduce risk for heart disease and stroke and provide many further health benefits.

Learn more about the importance of physical activity in women, World Heart Federation actions to promote physical activity in children, cardiovascular disease in women and how to protect your heart.

Campaign activities

The Women’s EURO 2017 will feature ‘A healthy heart your goal’ activities organized at both the national and European levels, starting with the UEFA Women’s Euro Draw on 8 November in the Netherlands.

The programme will include: activities in local schools and in fan zones; an online fitness challenge; campaigns during games; healthy assessments of stadia; an app to encourage fans to walk or bike to stadia for the Euro; movies, PR activities and much more.

The ‘A healthy heart your goal’ programme has been presented to attendees at the UEFA Women’s EURO Draw on 8 November, and activities are starting in Spring 2017.

Learn more about how you can get involved and join the campaign to protect your heart and the heart of your loved ones.

About UEFA Women’s Euro 2017

The UEFA European Women’s Championship is the most prestigious national team competition for women in Europe. It’s played every four years, over two seasons, alternating with the European qualifying competition for the FIFA Women’s World Cup.

The current competition format includes a preliminary round of mini-tournaments, followed by a qualifying group stage of home-and-away matches. The seven group winners and the best runner-up progress to the final tournament. The other six runners-up go into the play-offs to qualify for the remaining three places, bringing the total number of finalists to twelve. The final tournament sees three groups of four teams, the top two from each group and the two best third-placed teams going into the quarter-finals, from where the competition is a straight knockout.

The 2017 competition brings 16 teams together across seven venues and will take place from 16 July to 6 August 2017 in the Netherlands.

Learn more about the UEFA Women’s EURO 2017 here 

Past programme

The World Heart Federation, in partnership with UEFA, the Swedish Heart-Lung Foundation and the Swedish Football Association came together at the 2013 Women’s Euro to raise awareness and fight against cardiovascular disease, the number 1 killer of women. With the call to action “Make a healthy heart your goal”, this campaign encourages women and girls to lead an active, healthy lifestyle and practise sports such as football to help reduce their risk of heart disease and stroke.

About UEFA Women’s Euro 2013

The UEFA European Women’s Championship is the most prestigious European national team competition for women. It is played every four years, over two seasons, alternating with the European qualifying competition for the FIFA Women’s World Cup.

The current competition format includes a preliminary round (mini-tournaments), followed by a qualifying group stage (home-and-away matches). The seven group winners and the best runner-up progress to the final tournament. The other six runners-up go to the play-offs to qualify for the remaining three places, bringing the total number of finalists to twelve. The final tournament sees three groups of four teams, the top two from each group and the two best third-placed teams going into the quarter-finals, from there the competition is a straight knockout.

The 2013 competition took place from 10 to 28 July 2013 in Sweden and has been won by the German team.

Learn more about the UEFA Women’s Euro 2013 here

Campaign poster and video

Lotta Schelin, a striker for the Swedish national team who plays for Olympique Lyonnais of the French Women’s First Division, is the face of the campaign and an ambassador for women’s football. She stands as the role model and advocate for educating women and children on why playing sports such as football and being physically active can lead to reduced risk for cardiovascular disease.

Download the poster in Web format

Campaign activities

The “Make a healthy heart your goal” initiative started during the UEFA Women’s Euro 2013 under the patronage of H. R. H. Prince Daniel of Sweden to encourage women and girls to protect their heart. The campaign focuses on awareness building activities in Sweden and around the world, before, during and after the competition. To learn more about 2013 activities, watch the “Make a healthy heart your goal” video.

Spreading the word
The World Heart Federation and its partners are advertising the campaign message through the media, their respective websites and social media channels, as well as at events such as the “Make a healthy heart your goal” reception organized for the kick off of the competition. Educational material on how football can support people to be more physically active and encouraging women to play football as an effective way to take care of their hearts has been distributed around the world via the World Heart Federation member organizations.

On-the-ground activities in Sweden
Several on-the-ground activities took place in Sweden before the competition to engage communities and spread the campaign message to a large audience. Children were encouraged to be active and learn about the campaign through the Swedish version of the Muuvit platform, a school activity programme promoting a healthy lifestyle, and 20’000 mothers received information about CVD and were encouraged to take action.

In the football community
The football community is at the heart of this campaign too, with the local football clubs selling Go Red for Women pin’s,  the “trophy tour” that featured the Make a healthy heart your goal message and the support of  Lotta Schelin, a striker for the Swedish team who is the face of the campaign. Additionally, all the competition volunteers were trained to perform CPR and defibrillators were donated to stadia and clubs. During the competition, fans had the opportunity to learn how to perform CPR in the fan zones and have been encouraged to walk to the stadia, while Make a healthy heart your goal was profiled in stadia via a video, perimeter boards and a heart flag on the pitch for the semi-finals. Four host stadia have been assessed by “healthy stadia” and received advice on how to develop healthier polices and practices.

The Heart Team
The Heart Team of the UEFA Women’s EURO 2013 is a team made up of one player from each of the competing teams, who unite to support the Make a healthy heart your goal campaign. The players shared their advice on how to be active and healthy, and their quotes and pictures have been unveiled in our social media during the competition.

Read more about the activities which took place on Sweden on the Heart-Lung Foundation website (in Swedish) and watch the “Make a healthy heart your goal” video about the 2013 activities.

Make a healthy heart your goal in 2014
In 2014, activities continued with the organization of football tournaments for children by our members in Kenya and Portugal, the publications of postcards featuring health tips from football players and a social media campaign.

Interested in participating in Make a healthy heart your goal? Contact us!

Discover more

23 May

Member toolkit and material

20 Jan

Children in the City campaign goes to Slovenia