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Heart to Heart

Inviting conversation to change our ways and beat CVD

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Welcome to our debate series on driving behaviour change related to heart health

Heart-to-Heart is a new series of debates created and hosted by the World Heart Federation. They bring together expert voices from different sectors and disciplines around the world.

As the leader of the global heart community, we want to open a conversation about changing our ways as societies and individuals to beat cardiovascular disease. And as CVD continues to be the biggest cause of death on the planet, it’s the world’s most urgent conversation to have.

For many people, preventing CVD comes down to behaviour change. Yet, there’s nothing harder than changing personal and societal behaviour, thereby realizing lasting change. Comprised of experts from a number of disciplines, the debates will seek to uncover insights into the triggers and barriers to behaviour change and how they are manifested across societies.


29 September 2020, World Heart Day

The World’s Most Urgent Heart To Heart

Experts in behavioural economics, consumer communications, cause campaigning and cardiovascular health share their insights and debate the ways we can make breakthroughs in individual and societal behaviour to help beat CVD, the leading cause of death on this planet.



Prof Karen Sliwa, Host, WHF President.

John Simpson, Moderator, BBC Journalist.

Rupen Desai, Leader of Behaviour Change.

Dr Michael Gibson, Cardiologist.

Dr Grainne Healy, Communications Expert.

Dr David Asch, Behavioural Economist.