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Dress Red Day

Dress Red Day

Dutch Heart Foundation



The Dutch Heart Foundation organised numerous activities around World Heart Day, including the launch of an online fundraise campaign for the cause to fight heart disease in women. An online video was leading in the campaign. On the 29th of September the Dutch Heart Foundation hosted Dress Red Day. The Foundation received 2,400 Facebook messages from women in the Netherlands contributing in the cause to fight heart disease in women. They wore red clothing, took part in fundraising activities or contributed by making online donations. The Heart Foundation also hosted a lunch session for influencers and lifestyle media and this resulted in a lot of free publicity and in program interviews on Dutch television.